Website Interaction Design
Website interaction design typically refers to the creation of a design which not only looks great but is also user-friendly. A well executed website design helps a customer achieve a particular goal such as buying products and services online. A well thought out website interaction design will mean the difference between a website which delivers a return on your investment and one which fails to achieve any of your marketing objectives.
The difference between a traditional designed website and one designed to improve the customer interaction is simply that interaction design delivers a better user experience and customers can find what they are looking for. Unfortunately the web is full of bad website user experiences, even great looking websites can be difficult to use if not designed with the end user in mind.
Website interaction design requires specialist design skills and knowledge of how consumers behave in digital mediums. These skills are extremely different from the traditional methods of approaching design purely from a look and feel perspective. The quality of the website design is measured through usability testing and user experience research.
Interaction designers are skilled in understanding and interpreting your design needs. Focusing on delivering great looking creative solutions based on the intended user experience. Additional View's process of interaction design varies depending on the client needs but the following process provides you with an overview.
Assess your online marketing objectives and identify the intended user experience. Additional View uses a number of tools to further understand the design needs of your target market, for example, we may employ persona’s or consumer profiles of your target group and create scenarios or story boards of how they will interact with your intended design.
Developments of interaction website wireframes are often used to see how the design structure will affect the user experience. These website wireframes look like the real thing but without the full depth and colour of the final design. They work just like the website and are used to test solutions, concepts and ideas before the final design is developed. Depending on the size and complexity of the project, wireframes can be used to test design concepts through user experience research with a sample of the target market.
Once all the design elements are in place it is not uncommon to make small adjustments to the design to ensure continuity and success of the final product. Additional View understands the importance of the emotional response of the target audience. A bad user experience with a design will often lead to a negative feeling about your brand, product or service.