User Experience Testing & Usability Groups
Understanding website user behaviour gives you the key to unlocking the most effective way to engage and convert customers online.
Additional View’s user experience testing identifies areas of your website which are creating negative customer experiences, dissatisfaction, blocking customer conversions, and resulting in unrealised sales potential.
What is User Experience Testing?
Using qualitative and quantitative methods Additional View’s user experience testing analyses how easy it is for end users to use your website and achieve their online goals. The process also identifies the needs of the user, your online business objectives and how well your website caters for both. Factors affecting usability include navigation design, website content, and the web page construction.
Understanding user’s online behaviour gives you a key to unlocking the most effective way to engage and communicate with your customers.
When to use User Experience Testing?
User experience testing of your website can be done at any time, although early and often is ideal. User experience testing is an ongoing process to ensure that your formula is still effective in an environment where business objectives are changing and where the online environment continually presents new ways of communicating with users.
What are the User Experience Testing methods?
Additional View can conduct user experience testing (usability) with a representative sample of your customers. Our methods include:
- One-on-one usability testing where users are tested in a controlled ‘laboratory’ environment. This is the most affective method used to identify why your website is not performing and how it can be improved. Testing typically involves a minimum of five one-on-one interviews with a prototype of your website.
- Paper prototyping where users are observed interacting with a paper mockup of the website to ensure you get the design right before you invest in website construction. Testing typically involves a minimum of five one on one interviews with a paper prototype of your website.
- Contextual observation and analysis (shadowing) where a user is observed using a website within a 'natural' environment to identify factors which will adversely affect the success of your online investment. Testing typically takes place in the customer's or user's own environment - in the home or work environment.
- Conduct online usablity groups with a sample of your tagert audience and gain valuable insight in to how consumers use and think about your website, marketing and overall marketing mix. Using the Group Quality online software tool Additional View able to conduct hybrid research groups combining both focus groups and usability group testing in the one session.
If you have any questions or would like more information regarding Additional View's user experience testing services and usability groups please contact us.