User Experience Research

User Experience Research is used to determine if a customer can use your website and if the website is achieving the organisation or business objectives. User experience research eliminates the guess work when designing a website and ensures that there is a positive return on the website investment.

To realise a positive return your website must effectively and efficiently meet the needs of your users – your target market. Additional View will assist you in meeting your website usability goals by working with you and your team to employ the most appropriate behavioural based customer research method.

Additional View User Experience Research Methods

• Contextual user experience research is where we test users in their own physical environment such as work, home, and other locations.

• Lab based user experience testing is often used to test users on websites which might be in the early phases of development or undergoing a redevelopment. A real person who represents your target market would be tested under strict research conditions to see if they could achieve a particular goal on your website and deliver a benefit to you.

• Online user experience focus groups are used to test early stage concepts in an online focus group environment. Using Additional View’s Group Quality application we bring together website users from many geographical locations to gain valuable consumer insights on website usage, design and proposed digital marketing campaigns.

• Wireframe and website prototype testing is used to quickly test a website concept before you invest time and money. Prototype testing quickly identifies if the intended audience will use the proposed website design, and if it will achieve your marketing objectives. Additional View may prototype your website at varying stages of design, and in many cases we can replicate and test website functionality.

User Experience Research Reduces Website Development Costs

Implementing user experience research as part of the website development process reduces the overall cost because it fixes usability design problems before you invest time and money in the website development. The return on investment of user experience research is proven to be 10:1, that is, once a website is developed it costs 10 times more to correct any usability problems compared to fixing the problems during the early stages of design. In many instances changes to a finished website design to address usability issues requires a significant investment.

Advantages of User Experience Research

• Increases the ability of a website to effectively deliver clear and targeted communication.
• Decreases the cost of supporting website users by identifying and anticipating customer issues.
• Increases the ease of use of the website leading to improved customer satisfaction and organisation effectiveness.
• Increases the perceived value of the organisation by its shareholders. A difficult to use website can reflect negatively on the organisation’s performance.

To find out how we can research your website please contact us.