Search Engine Advertising

Description:
You will be put in contact with an AdditionalView Campaign Manager who will be responsible for the daily management of your package.

Benefit:
You have a qualified marketing person managing your campaign and not an automated bit of software or a non qualified person. All our search engine marketing professionals are Marketing qualified and Google Adwords Certified.

Description:
This is the minimum budget we spend to actually advertise your website with the search engines. The minimum is a required amount to see a return on your advertising dollar.

Benefit:
You only pay when someone clicks through to your website. A set budget means that you have no surprises at the end of each month.

Description:
Once you start to see the results of your campaign you may like to increase your daily spend.

Benefit:
You have the flexibility to increase the advertising spend within your package to increase traffic to your website.

Description:
AdditionalView marketers will examine your current website and advise on its effectiveness to capture customers once they have clicked through to your website from the search engine ad. We will also look at the campaign landing pages - the page customers first come to when clicking your advertisement. We advise on how to improve the landing pages to maximumise your customer conversions. In some instances we will advise that a new campaign website landing page is required and provide guidelines on how to format the page for your site. We can also build and host a landing page for you for a small additional cost.

Benefit:
You can be confident knowing that we are not only sending traffic your way but also working with you to help convert that traffic into an action or converted customer, such as a sale, a lead or subscription to your website.

Description:
This is the process we undertake to identify what keywords being used by customers searching on your products and services. AdditionalView does this by accesses an extensive databases of keywords used by customers on all major search engines.

Benefit:
Your search engine ad will appear for customers when they are searching for products and services you offer on your website.

Description:
We monitor the daily performance of your keywords to make sure they continue to perform, and we make adjustments required to optimise your click through rate.

Benefit:
Different keywords are used by customers to identify your products and services. We target the most relevant for your business. Constantly improving the number of clicks through to your website (click-through-rate, CTR).

Description:
We will asses the websites of your competitors and identify if they are conducting search engine advertising, how visible their website is in the search engines based on the keywords you are targeting.

Benefit:
By doing an assessment we make sure that your competition is not getting the upper hand. If you need to be in the same market space we can advise where you will need to be located and how to compete effectively.

Description:
We copywrite your online text ads and ensure the ad is optimised and falls within the guidelines set out by each of the search engines. We will also adjust the ad copy to improve its performance over the campaign.

Benefit:
You can be confident knowing that one of our search engine marketing specialists is looking after your copy and using their experience to ensure the ad is performing at its best.

Description:
This indicates how many different ad listings are created for your campaign. Each ad may point to a different landing page, based on the copy or context of the ad.

Benefit:
Having additional ads means that your search engine listings remain fresh. You can also identify which ads are more effective in turning clicks to your website into paying customers.

Description:
Each day your search engine marketing consultant will ensure your campaign is running well and is sending traffic to your website. We identify the price being bid for your keywords and make adjustments to ensure the campaign stays on track.

Benefit:
A managed campaign means that there is a real person managing your campaign - not an automated software system - and that we tailor your campaign specifically for your business needs.

Description:
You will be provided with a username and password for your Search Engine Marketing online reporting tool.

Benefit:
A comprehensive on demand report means that you will have some real marketing measurements and a clear indication of your advertising return on investment. This makes it easier for you to compare search engine marketing with your other advertising channels.

Description:
At the completion of the 3 month campaign we will have a campaign debrief with you either by phone or in person to discuss the performance and learning's from the campaign and examine any next steps in your strategy.

Benefit:
Statistics from your campaign will provide valuable information on marketing return on investment and how to continue to improve your online marketing strategy.

Description:
You can upgrade your package to include more ads, more keywords, more comprehensive reporting and a greater advertising spend.

Benefit:
You have the flexibility to include more elements into your package as you need them.

Description:
The campaign setup fee includes the cost of setting up your campaign with the search engines and the initial campaign analysis and marketing consultation. You will have access to professional marketing advice and website recommendations to ensure you get the maximum benefit from your personally tailored search engine marketing campaign.

Benefit:
You will receive expert advice and information to help build all the elements of your campaign. You can be confident that a tailored campaign is created, rather than us plugging you into a "template" campaign that was developed for someone else.

Description:
The minimum contract period is required to ensure you realise the maximum benefit from your campaign. It takes time to reach peak performance. During this period we are adjusting your ads and keyword bidding to obtain the maximum qualified customer clicks.

Benefit:
The minimum period ensures that your investment realises its full return within the contract time frame.